A logo is the number one branding item for any business. If done right, it acts as a brand identifier; representing the value the business (brand) is delivering to her markets. Some businesses, especially those just starting out, go the DIY route when they want to create their logos. Most times, the essence is to save up some money. Why spend thousands of dollars commissioning a design firm to do up a logo when “same” can be achieved using any of several free logo creation softwares available?
While it would seem a business going the DIY route is “on to something”, a little examination reveals that such a business loses all in the end. Professional design firms have several professional graphic designers in-house ready to take on clients’ briefs. They have extensive knowledge of branding and aesthetics – two key abilities needed in crafting that unique logo you desire. So why would anyone leave these pros for a wishy-washy free design software a search on the Internet turns up?
Below, we outline five reasons your business shouldn’t go the DIY route but rather outsource its logo design to a professional firm. Here goes:
YOUR LOGO “UNCOMPLICATES”
When it comes to creating a logo, the simpler you create it, the more effective it is. Think Apple, IBM, Microsoft, SONY, Nokia, Blackberry, Airbus, Boeing; etcetera – all of these corporate giants’ logos are not complicated; yet they are effective.
Professional design firms know how to create simple logos that espouse complex brand propositions! This way, people connect with the logos and the value they represent on an emotional level. Also, considering aesthetics, simple logos look great on brand items such as business cards, business letterheads, websites, social media accounts; etcetera.
YOU ARE REST-ASSURED YOUR LOGO IS ONE-OF-A-KIND
It can be frustrating when you sight the logo of the competition and it looks eerily similar to yours.That’s what happens when you use a software that is freely available to you (and one million others!) to create a logo for your business. Nothing about the output is unique. If you brand your business around such, a disaster is already waiting to happen. Have you taken note how that major companies do not allow any kind of similarity between their logos and those of other businesses? They are working hard to preserve their brands. You ought to do this too.
YOU AVOID A LOGO THAT TURNS OUT A COLOR RIOT
Again, take a look at the logos of the major companies we listed above. A compelling attribute of their simplicity is the fact that they utilize one or two (or at most, three) colours in their logos!
A professional design firm has the knowledge required to aesthetically blend the colours that best represent your brand proposition in creating your logo. Do this yourself with a commonly available software and watch a disaster of a colour riot logo come out.
YOUR LOGO HAS THE RIGHT FONTS
Using the right font to create the lettering in your logo is something professional design firms excel in. They have an endless collection of unique fonts they can bring to bear on the design process. Additionally, from their vast experience, they know which font type best suits which kind of business. A DIY approach to logo creation will not be able to achieve these unique fonts needed to create the logo that will represent a brand proposition for ages.
YOUR LOGO CAN SCALE
One surefire way to distinguish a professionally designed logo is its ability to scale across several media, from the smallest in size to the largest. Think business cards, envelopes, newspaper adverts, websites, email signatures, billboards, branded vehicles, etcetera. You want your logo to “remain the same” across these media. Well, only a professional design firm can achieve that! A DIY approach, using Microsoft Word for instance, will become a PR disaster when the need and the time comes to project your brand across several media.
Inizsoft Technology excels in crafting simple but unique logos, able to represent your brand proposition for centuries to come. Please do contact us today for an evaluation and an estimate of your logo design needs.