Sales pages are a given in any web design job. They sell your product or service. How to go about creating the perfect sale page – the one that sells, without it sounding sordid – is the purpose of this blog post.
Your sales page is that page on your website that tries to convince visitors to “buy in” into your product or service. To successfully do this, your sales page has to convincingly argue for your product or service.
So if you are ready to launch your very first sales page or already have one that’s not giving you the results you expect, stand by as we walk you through all you need do to curate a perfect sales page.
LET THERE BE A CLEAR NARRATIVE
Your sales page needs to be structured to sell, using a narrative that is very clear. Every of its element has to be on point. 79% of all website’s visitors “scan-read”; they don’t read every single word. From the very second a visitor casts a glance on your page, you have only a few minutes to convince him or her to buy.
To create narrative structure in your sales page, focus on topics that highlight the connection between your products or services and website visitors’ potential concerns.
For example, “our sales page needs a section that will answer visitors’ questions about Taxation for Small Businesses”.
USE ATTENTION-GRABBING HEADLINES
Attention-grabbing headlines keep visitors to your website reading well beyond the headlines. This is very important, considering that 80% of all website visitors don’t read beyond the headlines.
To create attention-grabbing headlines on your sales page, focus on titles that help highlight the results that you can deliver with your product or service.
For example, “Twenty Ideas to Help You Save Money in 2019”.
LET YOUR CONTENT BE EMPATHETIC
There’s nothing like empathy in doing good business. Empathy is that attribute your business has which makes it connect to the innermost of needs of your website’s visitors. 95% of all buying decisions are taken in the subconscious mind.
To create empathetic content on your sales page, use questions that help to you highlight the “sufferings” of your website’s visitors which your product or service can alleviate.
For example, “Have You Ever Tried Sleeping at Night Before Without Any Success?”
SHOW THAT YOU KNOW WHAT YOU ARE TALKING ABOUT
When visitors land on your website, they have pressing problems they are seeking solution (s) to; urgent questions they need answers to. Ensure that your website content contains the solutions and/or answers that they seek. Let your content be filled with insight, let it educate. 74% of all buyers on the web chose the company that first comes across as having added value.
To create insightful content on your sales page, highlight the “topics” that showcase the capabilities of your products or services.
For example, “The Top 5 Destinations that Should Be on Your Bucket List”.
LET YOUR PROSPECTS KNOW THE VALUE THEY GET IN RETURN FOR THEIR MONEY
It makes business sense to detail out all a prospect stands to benefit from parting with hard-earned funds to buy (into) a product or service of yours. This holds true both on the Internet and off it.
Taking time out to list all the benefits the buyers of your product or service will get is a good way to make your sales page “perfect” at selling. 44% of all the buyers of a product or service on Internet websites feel that only 25% of their providers help them maximize value. No doubt, you would desire for your business to be amongst this 25%!
To detail product or service benefits on your sales page, use content that shows the link between your business’s capabilities and the benefits a user of your product or service will get.
For example, “The Seven Benefits Your Business will Gain When You Subscribe to Our Bespoke Web Development Service”.
Are you thinking of a Web Design and Development firm to approach to help you create the perfect sales page (s) that attract (s) leads and convert (s) them to customers? Look no further, just contact us at Inizsoft Technology.
We are waiting to hear from you soon!